SONY MUSIC
DESIGN INTERN
Feb 2023 - Apr 2023, Sep 2023 - Apr 2024 | Culver City, USA
From February 2023 to April 2023, and then again from September 2023 to April 2024, I spent 3 consecutive semesters working with the Epic Records team. My primary responsibilities include conducting digital media and trends research, creating visual assets and promotional materials for various artists, and tracking artist performance on social media virality charts. I use tools including Photoshop, SparkAR, After Effects, Premiere Pro, and Figma.
Epic Records is one of the three major record labels owned by Sony Music Entertainment. Currently, it has signed a number of emerging and established artists, including Tyla, AG Club, Giveon, Future, Travis Scott, Zara Larsson, and Meghan Trainor. They are known for their avant-garde, edgy branding, which I was tasked throughout my internship to incorporate into digital assets.
VISUALS
One-sheets, digital assets, and motion graphics
MARKETING EPIC ARTISTS
In my first semester with Epic Records, I created and maintained 13 one-sheets used to market Epic Artists to potential collaborators over the course of 8 weeks.
The most important part of these one-sheets was finding an organized and concise way of helping someone quickly get to know an artist in a very visually "punchy" way. My goal was to catch the audience eye with edgy graphics right off the bat. I also had to ensure that I created assets that aligned with artists' individual branding and style.
